Together You Can Do It
The local retailer already has everything needed to compete with the High Volume Retailer. Midax provides the toolkit to bring everything together to deploy a highly effective marketing plan.
The arrival of a new high volume retailer in your market area threatens your customer base. The local operator starts with a huge advantage, you already have a loyal customer base. Your challenge is to keep that base strong by offering incentives that will allow you to retain your customers.
An innovative marketing idea is to create new partnerships with local C-Stores. You can create added incentive for your customers to stay loyal to your store by offering significant saving to them on fuel purchases.
Gas discounting.
Partnering with your local gas station provides a “win win” situation where you can both grow your business. Midax enables you to accumulate rewards in your store, using your vendors’ promotional funds. Customer can then redeem these rewards at the local gas station, right at the pump. The reward can be targeted to the customer based on their purchases and provide significant savings at the pump.
ou don’t have to reduce the prices on the shelf: the reduction is passed to the pump where it has far more impact! When you partner with existing gas stations you are able to offer incredible discounts of 50, 60, 70 cents off each gallon of gas. The best part is that all of it is funded by your vendors. The retailer wins, you maintain your loyal customer base by providing a high value program to them, the gas station wins because their sales grow dramatically, and even the vendor wins, product tied to gas discounts fly off the shelf.
Midax can be implemented in branded or unbranded sites. Midax can be implemented with Gilbarco or Wayne dispensers. Midax sweetens the deal for C-Store operators by making an entire suite of applications available to them. Midax can offer loyalty and payment processing all in one application; ACH Card, Gift Card, Scrip Card, Fleet Card and Pay Inside Privilege Card are all available.
The resources are all there. Midax helps you unlock them, by providing the hooks and the infrastructure to enable you to band together to your benefit, to your customers’ benefit and to the benefit of the unique environment of your community.
Midax Loyalty supports Microsoft Windows XP, Vista and Windows 7.
