You Control Your Own Payments
If you are going to get an edge and keep it, you need a flexible payment control system, that is architected to allow for infinite scope of your imagination and robust, so that it keeps you in control at all times. That is Midax!
For debit, credit and EBT, there are a number of providers out there and they process more or less in the same way. The variables are the level of support and the cost of the service. Here is what Midax switch gives you straight out of the gate: you get the freedom to choose and change providers to get the best deal for your company and in Midax you have the best audit controls over your provider in the business. PCI certified for all major grocery POS in the USA.
You also have online settlement. The days of trusting the providers and the banks to get it right are behind you. This is a huge area of discrepancy that goes completely undetected, certainly to your cost and equally to your customers’ cost and that, as you know, ends up back on your desk!
You also get to mix in-house payment processes with external services. In-house services with Midax allow you to eliminate transaction fees and enable you to configure your own business rules for payment processing of these types of transactions.
For example, in gift card, you can define multiple templates: gift cards for one time use, rechargeable, family cards, scrip cards, pre-paid gas cards for gas sales at the pump and so on. Use gift cards as loyalty rewards cards, add bonuses onto gift cards, connect up to other local stores and enable them to use your gift cards in their stores and offer rewards in their stores connected to your gift card program. Get away from third party vanilla programs and differentiate yourself to gain customer loyalty!
Run an in-house charge card program and offer your top customers and your institutional customers alternative payment methods – also as the gas pump, if you have them.
Link either the pre-paid or post-paid programs into an ACH option that automatically processes statements by debiting the customer account or add dollars onto a gift card just like you do with phone cards using ACH.
Include in-lane Blackhawk sales in the lane, too and send the authorization transaction direct to Blackhawk and thus keep the whole margin!
Add into this mix the opportunity Midax loyalty rewards, pump control and gas discounting allow you to operate stealth marketing: channel your promotional dollars to your target customers, offer attractive payment methods and at the same time lower payment and loyalty costs across the board.
