Who We Are
Midax, Inc. has developed a reputation as a strong, reliable systems integrator for the regional operator, small chain, and independent retailer.
We focus on a suite of products specifically tailored to this market segment, allowing our clients the same functionality as chains much larger. We give you the tools to effectively complete in the arena of retail systems.
Unusual for this industry, 80% of the Midax team are analyst/programmers. The rest are pretty much all dedicated to support.
Midax has chosen to develop a CORE Database concept, running under Oracle, with database replication to stores using MSDE, optimizing operational performance, license fee cost and network integrity. All the packages we offer fully integrate into the central CORE database and become IN-Synch with all others.
We install and maintain all our systems ourselves remotely and have developed a reputation in the industry for being quick to respond and to fix. We do not believe in carrying dumb, dumber and dumbest layers of support levels, nor in isolating programmers from customers. Our programs have to operate in the real world, so that is where our programmers need to be.
All the code is written in house. Aside from the operating system, the database and the programming toolset, we rely on no interim third party products because we wish to maintain full control over the entire application and thus be able to change and fix anything.
All communications software is written in C. Front end applications are written in a mixture of .net and Delphi. All database maintenance routines have been automated, so none of our customers need a DBA.
Our client applications are Windows based with easy wizard setup in most cases. All our applications use a comprehensive full library of established reports or tailored report writers with drill down capabilities.
We have embedded early warning systems into our programs that txt us real time, so more often that not, we know of a potential problem before you do. The speed and quality of our response to problems is second to none, 24 hours a day 52 weeks a year.


