The Benefits of Midax’s Integrated Payment and Loyalty Solution
Responding to a customer request, where Midax handles both payment and loyalty, we were able to do help Balls Food so something special for customers that were having a hard time financially. They asked us to develop a way of identifying customers who were on government assistance to be able to earn double points for buying healthy foods and award them “Double Up Food Bucks”. This program was so successful, that Balls Foods CEO Mike Beal was recently asked to present the program to the House Agriculture Committee of the US Congress. Here is the link Independent Grocer Testifies Before House Agriculture Committee on SNAP Program
This shows the value proposition of having one loyalty system with embedded payment: this creates a dimension others cannot match.