Gas Discounting
Expand your Gas discounting opportunities! Unique in this marketplace, the Midax solution for discounted gas at the pump is simultaneously a pump controller, a routing mechanism to the Midax Loyalty Rewards Engine and a payment processor.
Because of that, we can run in-house gift cards at the pump, in house fleet card and in-store charge cards ACH cards and even 3rd party cards, such as student payment cards and the like.
…while at the same time delivering cents off a gallon based on whatever marketing program you are running:
- cents off or points per item or multiple of items
- cents off or points per dollar on an item or range of items
- cents off or points per department or ranges of departments
- cents off or points on any or all of the above per shopping trip or over cumulative trips.
This not only opens up loyalty opportunities, it expands the payment options and reduces your payment costs.
And yes, this works equally well in a branded as well as in an unbranded gas station.
The system is designed to be able to run in conjunction with local area associations, so that a local grocery store can team up with a local convenience store, thus using existing resources to compete with the HVRs. So with Midax, you don’t have to build your own gas station to be able to compete. The same can be said for grocery chains teaming up with convenience store chains. The integration is discreet and fully automatic at the pump. If you want to see how it works in practice, check out one of our customer’s website, www.shopthepig.com and follow the Pig Points trail. There you can see how the points are awarded in the grocery store and how they are redeemed at the gas station down the street.
Using the Midax platform in the grocery store, this application is of course fully integrated and in-Synch with the rest of the Midax suite of programs running off the same database. At the convenience store, another Midax system can be running that addresses the specific needs of convenience stores. They can co-exist to the discreet advantage of both parties.
