Gift Card
So much more than the usual gift card, the Midax Gift Card is truly multi-functional. It is a rechargeable card that can be sold in lane, at the courtesy counter, or in bulk from a corporate office. It can have as many variations and uses as your business requirements dictate.
At the heart of the application is a simple template wizard that allows you to configure any given card the specific way you desire. Maintain as little or as much information on each account as desired.
- It can be configured to any value
- It can attract a bonus scheme so you can encourage customers to use this as a preferred payment method
- It can attract loyalty rewards from the Midax Loyalty Module.
- It can be configured like a phone card to automatically generate an ACH transaction when the balance of the card drops to a certain level, so there I always balance on the card and under these circumstances, can go negative!
- It can be configured for use once or recharge. Use once would be for the equivalent of a paper Gift Certificate, with say a nominal value of $25, but if it is used to buy a $22.50 turkey, the remaining $2.50 remains.
- It can be configured as a Family Card, so that multiple members of the same household can access the same account and moms can send their kids to the store without having to press a twenty into their hands, that they will never see again
- It can be configured as a Scrip Card, so that each added dollar on the card generates a spiff to the school, church or charity of your choice or split over several charities as you wish.
- It can be configured as a Gas Card, so that you can buy the card in the store and use it at the pump, thus avoiding all transaction fees.
- ….and so on
Clearly the card can be configured in as many ways as your marketing department can imagine. The Midax Gift Card creates value for your customer, the loyalty you strive to achieve, and ultimately increased profits for your business.
This isn’t just a card that gets lost on a rack at checkout, an impersonal vehicle so common today at retail. The Midax Gift Card gives you the tools you to get in touch with and change the relationship with your customer. It may very well alter the customer’s preferred method payment now and into the future.
