Rewards Engine
Undoubtedly the most comprehensive real-time rewards engine for POS in the industry! The most comprehensive real-time rewards engine for POS in the industry!
- Midax taps into the POS to optimize real time rewards transaction processing, which is chain-based and real-time. Any reward earned in one store is automatically available at any other. Delete next sentence Rewards used in one store are no longer available in other stores.
- The reward mechanism itself resides on the HQ server, but once configured for a given store, a range of stores or all stores, it is then downloaded to an instance of Midax running on an in-store database configured to see all transactions real time. That server then responds directly to the lane, thus optimizing local performance, without limiting the scope of the type of reward.
- How powerful is the rewards engine? Suffice it to say, if you can express the reward in a formula, Midax can create it.
Rewards can provide instant notification or an electronic coupon to the POS. The system can discount an item already purchased or discount the item in a future transaction. The reward can be based on items purchased, transaction totals or both. The reward can be awarded based on the individual transaction or cumulative based on a series of transactions. Rewards can be points, dollars or any other currency you choose. The rewards are limited by only two factors, the retailer’s imagination and the limitations of the POS system- Database replication provides the update mechanism to HQ. The trickle back to HQ updates the database at every connected store so that the database serving the Midax Rewards Engine at each store reflects the status of all customer rewards across the chain and that within minutes of every real time transaction.
- The final act of the Rewards Engine process is to feed the Midax Loyalty Data Warehouse module not just with reward details but with the details of each line item purchase of every customer sale as this is the core data for the Midax Loyalty Data Warehouse.
