Midax Shopping Buddy

Midax Shopping Buddy is a powerful, comprehensive solution that features extraordinary depth of integration with POS systems. Our POS-neutral solution powers our own loyalty suite and also powers multiple third party solutions in a white label OEM model. Midax loyalty has the flexibility to allow multiple reward types while allowing points to be earned and redeemed in a single store or all stores in a chain. Additionally, multiple brands can join together in a collaborative marketing campaign where points can be earned and rewards redeemed in multiple businesses.

Shopping Buddy provides abilities to reward in the store, at a third party or through discounted gas at the grocer’s own location or partner locations in c-stores.

Shopping Buddy supports multiple rewards types, for example:

  • Points, which can be converted to a choice of prizes or rewards
  • Item level rewarding
  • Department level threshold rewards
  • Total basket threshold marketing
  • Day of the week and time of day rewards bonuses
  • Gamification
  • Clubs
  • Buy any 3 from 5 and get a 4th item free
  • E-couponing integrated with third party offerings
  • The Shopping Buddy loyalty card can also be an in-house payment card
  • Web service interface to third party marketing companies, providing Shopping Buddy data real-time for additional brainstorming

Shopping Buddy supports targeted marketing through the establishment of buyer profiles, the identification of which customers fit completely, fit partially and don’t fit at all. This enables your marketers to target offers and monitor their efficacy.

The data belongs to the retailer. We can share it with whomsoever you designate, but we do not share your data with any other party.

Midax Shopping Buddy specifications and protocols are available to qualified technology vendors or grocers and c-store operators upon request.