Sigma includes E-Commerce online, aka Click and Collect, Order Ahead, Ordering at a Kiosk and Scan to Cart: one single customer-facing POS platform, one payment solution, one single loyalty system and one reporting mechanism.


  • Single code base Business Logic Engine for all channel POS, website, kiosk, mobile.
  • Automatically feeds the lane server all t-log data to maintain the integrity of existing store reporting.
  • Integrated payment and loyalty.
  • Up-selling to give the customer a better deal, earned in the store, on the mobile platform and in a mixture of both.
  • Better customer experience through common rewards engine: e-commerce, SCO, lane, S2C.
  • Our single source CPG product library for C&C and Mobile means less maintenance for the retailer.

We have the broadest range of integrated payment options. This Means:
The most comprehensive loyalty rewards system

  • We support one single card or app for both in-house payments and loyalty.
  • Auto-recharge of in-house stored value or auto-payment for in-house charge accounts by ACH, with optional customer reward incentives for these lower cost EFT options.
  • All rewards and payment options also available by household.

Our Order Ahead is fully integrated into our bricks and mortar POS solution.
That means:

  • Continuity programs; instant deals; up-selling
  • Emailing, texting and mobile messaging.
  • The retailer can decide the reward or issue rewards points and allow his customer to choose his own reward.
  • Data analytics for loyalty, financials, cashier analysis and scan-downs.
  • Web service interface for 3rd party offers and deals.
  • Support for discounting with grocery: we have the most grocery POS interfaces in the industry.
  • Vendor-funded targeted couponing with full settlement service: Coupons.com, Catalina and YouTech offers, filtering out items you don’t carry and eliminating competitor ads. Different offer values for different customer profiles
  • In-house coupons
  • Pin-based rewards redemption supported


  • Order ahead mobile ordering with integrated payment.
  • Kiosk ordering in the store.
  • Also available in Self Checkout mode.
  • Sigma picks up item detail and pricing from the POS.
  • Sigma feeds its transactions into the existing store reporting engine.

Whose program is it?

  • We are technology-independent: card or mobile app, BTLE, phone number, NFC…
  • We can customize; we have no maintenance restraints and repeatedly demonstrate we can meet any challenge.
  • We offer fixed price projects, deliver on time and on budget.
  • We have demonstrably the highest commitment to product development and customization in the industry.
  • The Midax team is nimble. It differs from its competitors in its can-do attitude, in its willingness to solve problems - whoever caused them – and in its technical creativity. A breath of fresh air!
  • We are a 30-man team. Half of us are developers and a further third, support. We perform all installation and support services in-house.
  • We stand by our customers: we have never turned down a customer request for anything technically achievable.
  • We stand up for ourselves and for our customers.
  • We have been PCI compliant for over a decade.